Home > Search Results: keywords:"historické výročí"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Comparison of strategic communication of main city Prague and Czech Republic towards non-Czech and Czech public within celebrations of 100. anniversary establishment of Czechoslovakia
 Růtová, Miriam ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
This thesis is focused on destination marketing. At first it explains the characteristic of this kind of marketing, its goals, target groups, potential problems and communication aspects which are represented especially by events and attractions. Theoretic part follows description of two Czech communication agencies (nationwide CzechTourism and Prague City Tourism from the capital city), when both of them are focused on propagation either the whole state, or just Prague. Third chapter then discusses and compares communication and marketing activities of both agencies, which happened last year to promote the 100th anniversary of founding Czechoslovakia and following important events. Practical part is constructed by a quantitative questionnaire survey, which is examining the awareness about celebrations of the historical jubilee between the Czech and foreign inhabitants of the Czech Republic.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English